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Contact:
Nicki Osborn 706/272-4961
e-mail
Mohawk
Industries and 3M Corporation were recently presented with an Emerging
Technology Award by RadTech, the Association for Ultraviolet and
Electronic Beam Technologies, for their development of the Scotchgard
application for hardwood.
RadTech cited
Mohawk and 3M for creating an “advanced class of pre-finished solid and
engineered wood floors” with “highly desirable easy-care properties.”
RadTech judges
noted that “the new Scotchgard protective technology allowed Mohawk to
incorporate proprietary chemistry, developed by 3M, into the topcoat
which utilizes the UV curing process. This new wood flooring has
unprecedented stain, soil, and mar resistance due to the imparting of an
easy-release physical property. This is accomplished without any adverse
effects on floor properties such as du rability, appearance, and slip
resistance. The improved easy clean properties have been shown to be
extremely durable to traffic wear and cleaning.”
“The easy care
and easy cleaning benefits of Scotchgard Protector Advanced Repel
Technology give Mohawk retailers a unique advantage,” said Ben McNabb,
Mohawk Brand Manager for Hard Surface.
“Most hardwood purchases still revolve around a few key species
and finishes. This
technology lets dealers offer something extra that their competitors
can’t. That’s making a
significant difference on the sales floor.”
Over time,
hardwood finishes develop microscopic imperfections that can trap dirt
and diminish the floor’s shine.
Even after cleaning, the floor may appear dingy.
On a floor treated with Scotchgard Protector Advanced Repel
Technology, the treatment forms a barrier that helps stop dirt from
accumulating in minute scratches and crevasses.
Since it’s on the surface, it can be more easily cleaned away.
The lack of
dirt not only helps keep the floor looking new, but it also provides a
cleaner, more hygienic surface to protect today’s busy families.
Eight
leading-edge organizations were recognized by RadTech at the group's
recent biennial Conference in
Ultraviolet and
electron beam technologies are high value, rapid throughput processes
offering the virtual elimination of harmful emissions and lower energy
consumption compared with traditional methods--providing manufacturers
with a safe, fast and efficient pollution prevention technology. As a
result, the industry continues to grow at over twice the rate of
traditional methods.
# # #
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.
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