MOHAWK
UNIVERSITY
WEBSITE
GETS UPGRADE
Online Training and Registration Are Part of Enhanced Web Presence
Mohawk
University is one of the most valuable training resources in the
floorcovering industry. Dealers, installers, and retail salespeople from
around the nation attend more than 100 training courses each year held in
cities across the country.
Now dealers
only need to go to the nearest computer to take advantage of what the
industry’s leading training institution has to offer.
Mohawk
University has revamped its entire website, adding features, content, and
function. The website is now online and gives the floorcovering industry
instant access to information that can make an immediate impact on store
sales.
The new
website provides an online way for individuals to register for Mohawk
University classes, plus it offers an expanded Resource Center where dealers
can order materials available in the Mohawk University library, including
award-winning training CD-ROM programs, installation and measurement tools
(at discount prices), and other items.
In addition, a
new E-Learning function places a number of Mohawk University training
sessions on the website itself, allowing viewers to complete the interactive
courses online.
“This will
allow more people to utilize Mohawk University,” said David Duncan, Vice
President of Marketing for Mohawk. “Our research tells us that dealers want
more of their staff to attend Mohawk University training, but it isn’t
always practical to take employees out of the store during business hours.
The online training provided by Mohawk University offers learning without
travel, and gives dealers the ability for their staff to be trained in a
multitude of subjects.”
The website
also includes a calendar and descriptions of all Mohawk University courses,
biographies of Mohawk University trainers, and other useful information.
Mohawk
University, the training arm of Mohawk Industries, teaches thousands of
people each year how to become experts in different aspects of the
floorcovering business, covering everything from installation to business
operations. Courses can help novices learn the fundamentals, or make
seasoned veterans even better.
And it’s all
done objectively, with no sales or marketing distractions.
Mohawk
University has won numerous awards for its programs within the flooring
covering industry, and has been recognized by professional training
organizations internationally for its work, including Media
Communications Association International, and the American Advertising
Federation. In 2007, Mohawk University was recognized as one of Training
Magazine’s Top 125 training organizations.
To learn more,
visit the website at www.mohawk-university.com.
# # #
Mohawk is a leading supplier of flooring for both residential and commercial
applications. Mohawk offers a complete selection of broadloom carpet,
ceramic tile, laminate, wood, stone, vinyl, rugs and other home products.
These products are marketed under the premier brands in the industry, which
include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American
Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our
customers in creating the consumers' dream. Mohawk provides a premium level
of service with its own trucking fleet and over 250 local distribution
locations.
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