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MOHAWK WEB APPLICATION TAKES TWO INTERNATIONAL AWARDS

Innovative Online Tool Helps Consumers Choose The Right Flooring

DALTON (October 20, 2008)--My Mohawk RoomMate, a web application that matches consumers with the right type of flooring for their room makeover, earned two awards from the International Academy of Visual Arts and the W³ Awards.

“Mohawk Residential is particularly pleased with this achievement,” said David Duncan, Vice President of Marketing. “We think My Mohawk RoomMate provides a unique tool to assist consumers in finding the best flooring match for their rooms.”

The 2008 W³ Awards were announced on October 8. The two Silver Awards were bestowed in the Consumer Goods and Manufacturing categories for a Game or Application.

My Mohawk RoomMate asks consumers 10 simple questions including the style desired, who will use the room, how much traffic, pets in the home and environmental concern. The RoomMate then recommends two options of flooring type and a corresponding collection. Consumers then link over directly to the product galleries with choices already narrowed down. As the only complete flooring resource, Mohawk’s online tools help consumers make the decision for their particular needs.

 “Our consumer website at www.MohawkFlooring.com offers an impressive assortment of online tools and information,” Duncan said. “These awards are further proof Mohawk provides the interactive resources consumers need.”

The 2008 W³ Awards honors top companies and agencies worldwide for creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The International Academy of the Visual Arts is an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!.

Mohawk Residential’s Manager for Internet Technology, Michael Cheek, led a team of creative and technology professionals in creating My Mohawk RoomMate.   My Mohawk RoomMate was unveiled in October of 2007 when the redesigned MohawkFlooring.com was launched.  Mohawk Interactive is currently working on a new version of My Mohawk RoomMate, expected in 2009.

“We’re excited on how My Mohawk RoomMate will evolve in the coming years,” Cheek said. “This is a terrific start for a web tool that’s barely a year old.”

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

 

 

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