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MOHAWK ANNOUNCES NEW iPHONE APPLICATION,
“MOHAWK ME!” NOW AVAILABLE FOR FREE DOWNLOAD

First iPhone App From a Flooring Company; Allows Users to Add Mohawk Hairstyle to Anyone’s Face Photo, and Connects Mohawk to a New Group of Consumers

DALTON (January 6, 2010)—Mohawk has an app for that.

The brand new Mohawk ME! application allows users to “shop” for the perfect mohawk hairstyle to fit their face and lifestyle.

Using the iPhone’s camera or images stored in the iPhone or iPod Touch’s photos gallery, users can put a face into one of eight distinct mohawk styles.  Their choice will reveal not only key personality traits, but also the perfect flooring choice to match the lifestyle of the hairdo choice.  The new “Mohawk ME!” image can be loaded onto Facebook or emailed to friends.

“We are excited to be the first flooring manufacturer to develop an iPhone application,” said David Duncan, Vice President of Marketing at Mohawk.  “This provides a fun and interactive way for the digital consumer to connect with, or be introduced to, the Mohawk brand.”

Duncan is determined to have Mohawk lead the way in reaching the “digital generation”. 

“Think about it,” he said.  “There are more than 50 million people with an iTunes store compatible device.  More than 6.3 million iPhone apps are downloaded every day, and people have downloaded more than 2 billion total apps.  Those are staggering numbers, and with our new iPhone app the Mohawk brand can be introduced to a new, younger generation at virtually no cost.”

Following a successful 2009 promotion, the SmartStrand Rhino Challenge, which featured key Internet components such as a unique website, Facebook, Twitter and YouTube presence, the creation of an interactive iPhone application was a natural progression. Mohawk’s work with leading home trendsetters like Martha Stewart, HGTV Designer Taniya Nayak and HGTV Handyman Chip Wade keeps connecting flooring with incredible fashion and cutting-edge innovation

“Mohawk is known for innovation in flooring,” Duncan said. “After using a Black Rhino to prove the unmatched stain protections and durability of SmartStrand with DuPont Sorona carpet, no one is going to be surprised that Mohawk is the first flooring manufacturer with an iPhone application. It’s just another compelling way to reach a new generation of consumers and tell the Mohawk story.”

Mohawk’s new iPhone application is now available for download from Apple iTunes.  The application is FREE.

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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