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Nicki Osborn 706/272-4961 e-mail
 

MOHAWK AN INTEGRAL PART OF

HOUSE BEAUTIFUL KITCHEN OF THE YEAR

Annual Project Unveiled July 19 Featuring Mohawk Zanzibar Reclaimed Hardwood and
SmartStrand^® With DuPont™ Sorona^® Carpet

DALTON (July 26, 2010)—It’s one of the premier events of the year for Rockefeller Center, the home design industry—and Mohawk Industries.  The House Beautiful Kitchen of the Year Project sets a standard for innovation, creativity, function and style.

And the 2010 Kitchen of the Year, designed by Jeff Lewis, prominently features Mohawk hardwood and carpet and as key elements of the design.

Lewis, whose popular docu-series Flipping Out begins its fourth season on Bravo on August 10 at 9PM, took on the challenge of designing this year’s state-of-the-art Kitchen of the Year. Known best to his many fans as an extremely successful (and obsessive) real estate entrepreneur, Lewis brings his wide experience and innovative thinking to completely re-imagine this 1,000 square-foot, fully-functioning kitchen. The kitchen also boasts an additional 1,000 square feet of outdoor living space in the form of elegant decks fully furnished for entertaining. This project, Lewis’s first in New York, is a unique challenge and offers beautiful results.

Mohawk products are at the forefront.  The kitchen showcases Mohawk’s Zanzibar Reclaimed hardwood, a 5” wide product that features wood reclaimed from locations throughout the world with a beautiful time-worn look.  Zanzibar Reclaimed is an engineered product that is FSC certified, and provides striking visuals with scrapes, plugs, and other distressed elements in a product that is easy to install.

The adjacent living space is covered using Mohawk’s SmartStrand Sorona carpet.  SmartStrand triexta carpet made with DuPont Sorona is a sustainable flooring option that is also luxuriously soft. Bio-PDO^®, which is made from corn sugar and is a renewable resource, makes up 37 percent of DuPont Sorona. Additionally, SmartStrand with DuPont Sorona provides superior stain resistance due to the way it’s engineered. Stain protectors are built-in the carpet fiber and will never wear or wash off. It will even resist discoloration from bleach.

The flooring fit perfectly with Lewis’ concept.

“My personality is reflected in my design. I don’t like clutter or confined spaces, and I need things to be clean and minimal,” said Lewis. “I wanted this kitchen to reflect my lifestyle and how I entertain. It leans more modern with a mixture of natural elements for warmth. The result is a sophisticated multi-functional living space.”

“The Kitchen of the Year project shows what’s possible with modern materials,” said David Duncan, Vice President of Marketing for Mohawk.  “Mohawk products demonstrate exceptional beauty, functionality, and even sustainability without compromise.  We’re delighted to be included in this project.”

Lewis noted that this is the first time he had worked with Mohawk, and that he was extremely impressed with the company and its products.  So much so that he’s considering using Mohawk for additional upcoming projects.

Mohawk handyman and HGTV personality Chip Wade was also on hand, blogging about the kitchen and how Mohawk products are being used.  See more at http://www.chipwade.com/index.php/2010/07/21/the-2010-house-beautiful-kitchen-of-the-year.

Previous Kitchens of the Year have celebrated the styles of Ina Garten (the Barefoot Contessa) and noted kitchen designer Christopher Peacock. 

Two charity organizations are beneficiaries of this year’s Kitchen. Monies raised from the project will support The Alpha Workshops, the only not-for-profit organization in the country that trains and employs people living with HIV/AIDS in the decorative arts. Select products from the Kitchen of the Year will be donated to ReStore/Habitat for Humanity at the conclusion of the event.

The House Beautiful Kitchen of the Year is just one of several events involving Mohawk in the Big Apple.  To learn more about how Mohawk is Taking Manhattan, visit www.mohawkflooring.com/mohawk-takes-manhattan.  Regular updates on the Kitchen of the Year Project can also be seen at www.housebeautiful.com/KOTY.

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

 

 

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