PRIMETIME TV SPECIAL SHOWCASES MOHAWK GREEN EFFORTS

CEO Jeff Lorberbaum Discussed Mohawk’s Recycling Success

DALTON (September 19, 2007)—WSB-TV, Atlanta’s leading television station, featured Mohawk Industries as a part of a prime-time news special, “Extreme Green Makeover,” that aired Tuesday evening, September 18.   

“Extreme Green Makeover,” a one hour program, demonstrated how businesses choose “green” to make Georgia a better place to live.  Mohawk CEO Jeff Lorberbaum was interviewed in a segment that explained Mohawk’s PET bottle recycling.  One out of every four soft drink bottles recycled in North America is used to produce Mohawk EverStrand PET fiber for residential carpet.  Mohawk recycles more than 3 billion soda bottles each year.  In fact, through its corporate environmental initiative, Mohawk Greenworks, the company will divert more than three billion pounds of material from landfills during 2007.  More than 500 Mohawk products contain some type of recycled material.

WSB-TV is very active in reporting on green issues, as part of its “Going Green Georgia” broadcast and web programming.  “Going Green Georgia” reports on the work of Fortune 500 Georgia corporations, small businesses, and individuals who practice sound environmental stewardship.  The station’s website, www.GoingGreenGeorgia.com,  is a one stop shop for anything related to green in the state, where users can quickly find information on recycling, recreation, green building and conservation.

WSB-TV, an ABC affiliate, is Atlanta’s highest-rated television station and is recognized nationwide for exceptional news coverage.  Recent Nielsen Media Research ratings show that WSB-TV wins 21 of 24 hours of the total broadcast day each weekday in the Atlanta market, and the station reaches Georgians statewide through cable network distribution.   To learn more about Mohawk environmental efforts, visit www.greenworksblog.com. 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.