MOHAWK IS KEY CONTRIBUTOR IN GOING GREEN “THE GREEN

HOUSE” HOME PROJECT 

Home Showcasing Green Building Technologies Will Be Subject of Television Special September 17; Will Be Auctioned to Benefit Children’s Healthcare of Atlanta

ATLANTA (September 17, 2008)—Instead of “move that bus,” it was “move that Mohawk truck!”

In a scene that could have been right out of “Extreme Makeover:  Home Edition,” Brock Built Homes, WSB-TV, Mohawk Industries, and others celebrated the construction of Brock Built’s Going Green “The Green House,” with an open house for participating companies.  Attendees lined up across the street and were treated to their first look at the home when a Mohawk tractor-trailer moved out of the way, revealing the unique charity project.

Going Green “The Green House” features a variety of green and environmentally sound building technologies.  The home was constructed by Brock Built of Atlanta and will be showcased in WSB-TV’s ongoing “Going Green Georgia” series, which shows viewers the things they can do to live a green lifestyle. 

The Brock Built “Green House” will be the subject of a WSB-TV (Atlanta’s highest rated station and ABC affiliate) special primetime television program on September 17 (8-9 PM EST).  The TV special will kick off an online auction for the house, with the proceeds going to benefit Children’s Healthcare of Atlanta.  Bidding will begin at $350,000, and bids will be taken online from September 17 through October 3.

Mohawk Industries is a long-time supporter of WSB-TV’s “Going Green Georgia” initiative, sponsoring awards for the “Green Champion of the Week.”  Mohawk contributed SmartStrand^® carpet made with DuPont™ Sorona^® renewably sourced polymer to “The Green House,” while DalTile, a Mohawk sister company, contributed the ceramic tile.

“We are proud to support Brock Built in this project, and we are continually delighted at the interest in green building that WSB-TV has created with its ‘Going Green Georgia’ program,” said David Duncan, Vice President of Marketing for Mohawk.  “We think it is especially important that this home project is teaching people new ways to protect the environment while raising needed funds for a very important organization.”

 Going Green “The Green House” home is now open for tours.  Tours are available on Wednesdays and Fridays from 1 until 5pm, and on Saturdays from 11am until 5pm.  For directions to the home, and to learn more about the home auction, visit www.brockbuilt.com or www.wsbtv.com.

 To learn more about other Mohawk green programs, visit www.mohawkgreenworks.com.

# # #

Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Columbia, Century, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Home        Back To Top