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“ENVIRONMENTAL ADVANTAGE” COURSE FROM MOHAWK UNIVERSITY

SHOWS RETAILERS HOW GREEN MEANS BUSINESS

DALTON (July 22, 2009) — The term “sustainability” may seem vague to many flooring retailers, but it is clearly defined in the newest course from Mohawk University.

Environmental Advantage:  Business Growth Through Sustainability was designed to be equally useful for owners, sales associates, and anyone else involved in retail operations.  It teaches immediate action steps to decrease expenses and increase business, and then helps stores create ongoing plans for being greener—and more profitable.

“This course proves a year of change,” said Tim Gray, Director of Mohawk University.  “That’s how many ideas we can bring to the table in this short time.  Sustainability is more than just recycling or reusing materials.  It’s about achieving effective economic, social, and environmental balance for your business.”

Gray said the course focuses on three key principles:

·                Profit:  the lasting economic impact a business makes for itself and community

·                People:  engaged in the business and community to make an impact

·                Planet:  stewardship of natural resources to ensure healthy continuity

“This simple framework allows a dealer and his team to start taking action the day after they finish the course,” Gray said.  “Dealers have finished the course and made immediate changes to reduce their utility costs dramatically, rearrange their floor plans to sell more green products, and switch from throwing things away to recycling and getting positive media coverage for their actions.”

Participating stores learn from the thoughts, real-world experiences, and best proven practices of other retailers and retail sales associates.  “By the end of the course, participants clearly understand how sustainability results in competitive advantage and higher revenue,” said Gray.  “This is ‘green’ that truly matters and can an immediate bottom-line impact.”

To enroll in a class near you, visit www.mohawkuniversity.com.

Mohawk University has teamed with Abeo Partners to teach this course.  Abeo Partners is a firm that focuses on providing strategies and solutions that support lasting behavior change in areas including sustainability, environment, and health.

“The word ‘Abeo’ is Latin for ‘change,’ and our goal with this course is to help stores make important changes and stick with them.  “We want stores to be able to improve short-term bottom-line financial position—and improve top-line sales by driving more traffic and closing more deals,” Gray said.

Mohawk University, the residential flooring training and continued education arm of Mohawk Industries, teaches thousands of people each year how to become experts in different aspects of the floor covering business, covering everything from installation to business operations.  Courses can help novices learn the fundamentals, or make seasoned veterans even better.  And it’s all done objectively, with no sales or marketing distractions.

To learn more about Mohawk University, ask your Mohawk representative, visit www.mohawk-university.com, or call 1-800-664-2958.  

 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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