MOHAWK COLORCENTER^®

CONVENTION TO FOCUS ON SUCCESS
 

Annual Event To Feature New Products, New Tools To Increase Profitability

DALTON—Mohawk Industries’ annual ColorCenter^® convention will be held Feb. 14^th through Feb. 17^th in Orlando, Florida.

The convention, themed “Quest for Success,” includes new products and merchandising ideas created for the more than 2,000 Mohawk ColorCenter^® dealers. There will be show specials, such as a Sales Extravaganza, an exclusive four-hour only event showcasing the lowest pricing and best values of the year.

Hands-on workshops and seminars covering store and industry issues, such as measuring profits and managing cash flow, will also be featured.

Mohawk is excited to be hosting a training session entitled, “Your Compass to Finding Greater Profitability.” The training will allow dealers to benchmark their financial performance to that of their peers – the first of its kind in the industry. The class also highlights one of the greatest benefits of the ColorCenter^® program – having the opportunity to learn from one another.

 On-line registration is now available for all Mohawk ColorCenter^® dealers at www.colorcentertravels.com.

 "One of the strongest benefits of the convention is that our dealers get to spend time with each other, exchanging ideas on what makes their stores work better," said Manny Llerena, Vice President of Retail Marketing. "Imagine being able to tap into the minds of several hundred of the best floorcovering retailers in the country. That’s what this convention’s all about."

Founded in 1974, the Mohawk ColorCenter^® program is the flooring industry’s oldest co-branding program and provides consumers with an easy-to-understand presentation of carpet, hardwood, laminate, ceramic, resilient, cushion, rugs, and other flooring products. 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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