MOHAWK’S NEW CARROLTON LAMINATE

OFFERS ENHANCEMENTS TO POPULAR VALUE LINE

Better Styling, Installation, Trim, and Warranty

 DALTON (July 12, 2007)—With Carrolton, Mohawk took a good thing and made it better.

The new 8mm laminate, part of Mohawk’s Elements Collection, is a three-strip design offered in eight different colors, including Oak, Walnut, Hickory, and Maple.  It is designed as an improvement to Mohawk’s very popular American Revival product, which it will be replacing.

“You have to be confident in the potential of a product when you select it to take the place of  a heavy-hitter, and Carrolton is definitely up to the challenge.  We wanted to offer extra value at a comparable price point, and give dealers and consumers more of the advantages of our association with Unilin,” said Lindsey Ann Waldrep, Brand Manager, Wood and Laminates.

Waldrep noted that Mohawk designs its laminate patterns inhouse, instead of buying them from third-party paper vendors.  This allows more exclusivity, and fewer pattern repeats.  It also allows Mohawk to use superior décor and overlay layers, producing exceptional value.

Another enhancement with Carrolton is Mohawk’s Unilin-designed InstaClic^® glueless installation system, recognized as an installer’s favorite. This patented method allows for fast, easy angled or sliding installation. Even when the space is tight, InstaClic will ensure a secure locking action. Also available is a complete line of moldings featuring quarterround, stairnosing, and Instaform^TM, a unique 3-in-1 molding system.

Mohawk laminate products contain a denser core, making them less prone to denting, nicking, and stains than other types of flooring. A denser core also provides greater resistance to swelling from liquid, minimizing expansion between boards. Produced with an aluminum oxide top coat to protect the flooring from the everyday wear of pets and foot traffic, Mohawk laminate is more durable than wood and can withstand extremes such as cigarette burns and household chemical spills. Mohawk Laminate also features a permanent anti-static treatment that eliminates annoying discharges when touching conductive materials.

Underlayments that serve as sound and moisture barriers are also available. Mohawk SilentGUARD underlayments decrease sound within a particular room and  Mohawk MoistureGUARD underlayments decrease sound from traveling to rooms below. Both also serve as a moisture barrier between the subfloor and the laminate. 

Carrolton has a 25 year residential and a 5 year commercial warranty (Carrolton has an AC4 commercial wear rating).   Carrolton is manufactured using 75% pre-consumer reused wood content.  In addition, 75% of the product comes from sustainable sources.  Mohawk's suppliers participate in a forest initiative that has planted more than 6 million trees as a sustainable forest project.

A new brochure is available on Carrolton.  To learn more, see your Mohawk representative or visit www.mohawk-flooring.com (consumer) or www.mohawk-today.com (Mohawk dealer only). 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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