NEW MOHAWK CARPET TILE OPENS UP NEW MARKET OPPORTUNITIES

Gives Residential Dealers Access to More Commercial Business; Uses Mohawk’s 100% Recyclable Encycle System For An Exceptional Environmental Benefit

DALTON (June 17, 2008)—What to do in a down market?  Look for new opportunities. 

Mohawk has identified carpet tile as a category that promises growth, and has added tile to the Aladdin Home and Office collection.  Modular by Mohawk is the first carpet tile offered to Mohawk residential dealers as part of this collection.   

The line features four dynamic styles and innovative design options, along with superior performance, ease of installation and waste reduction. 

“Light commercial is still a strong market segment, and this lets dealers pursue business they couldn’t before, with a stylish, competitive tile product,” said Phil Stoner, Mohawk Market Development Director.  “Not only can dealers build tile business now, but the availability of tile opens discussions for other types of commercial business.”

A Powerful Environmental Story

To further Mohawk’s pledge of being environmentally responsible, the new Home & Office tile line Mohawk’s Encycle® backing, which is produced in an ISO_14001-certified and Clean Air Class 1 facility.  Encycle is the first and only non-PVC carpet tile that can be completely recycled back into itself in a single process, which Mohawk calls "thermal re-activation."

Encycle carpet that has reached the end of its useful life is melted down and made into new Encycle backing without ever separating the face fiber from the backing layers. Avoiding the separation process altogether reduces energy use and saves resources in the recycling process. The reclamation and recycling of Encycle tiles is all handled by Mohawk’s unique ReCover program.

Encycle is a 100% non-PVC thermoplastic modular backing technology. No PVC and no plasticizers in the carpet tiles means a more environmentally-friendly product and helps decrease dependency on non-renewable petrochemicals.

Encycle uses a minimum of 28% less virgin raw materials than its previous generation PVC modular carpet tiles. It also contains 35% pre-consumer recycled content (by total product weight). This makes Encycle the perfect example of successful dematerialization - the development of product using fewer raw materials than earlier versions of the same product, yet which performs as well or better than the previous versions.

Tiles with Encycle backing are also significantly lighter—a box is about 16 pounds lighter than comparable PVC-backed tile, so there is less shipping expense and easier installation.

Mohawk dealers will get a variety of merchandising materials to help promote Modular by Mohawk, including 18 x 18 cards, architect folders and a story board as part of the Home & Office update package.

To learn more, see your Mohawk representative or call 877.ASK.MOHAWK. 

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Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist our customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

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